On the ground behaviour change

Across the three local authorities, low carbon trials appear to be a great success, but there is uncertainty about the road ahead. Investing in lower-carbon approaches is a balancing act –requiring trade offs between enthusiasm and practicality. There are a number of behaviour change opportunities to leverage key drivers and overcome key challenges to innovation.

This report explores how local authorities can accelerate the adoption of low‑carbon materials and processes in road maintenance. While councils are enthusiastic about innovation, they face barriers around risk, cost, accountability, and entrenched habits. This report identifies behavioural drivers and challenges, then proposes a suite of interventions to support long‑term, system‑wide decarbonisation.

Read the report here